• Growth Discovery is our proprietary process that helps businesses recognize new areas of opportunity and confirms whether they have the potential or not. It involves researching, analyzing, and validating the consumer, category and market to determine unmet needs and emerging opportunities.
• The goal of growth discovery is to find ways to increase revenue or market share while minimizing risk. This could include launching a new product or service, expanding into a new market, or optimizing existing products and services. By conducting research and testing, businesses can mitigate financial risks associated with investing in unproven strategies or ideas.
• Firstly, we create an understanding of the current landscape by gathering data from sources such as customer surveys, competitor analysis, industry trends, sales data, social listening etc.
• Then we identify potential opportunity spaces to address unmet needs and brainstorm potential solutions based on these white spaces.
• Finally, we offer testing of any hypotheses before investing in ideas fully.

• Primarily used by startups and established businesses looking for ways to grow their business by finding untapped markets or increasing their customer base.
• It’s also useful for businesses who want to stay ahead of their competition by staying up-to-date with industry trends and adapting appropriately.
• Entrepreneurs who are starting a business can also benefit from Growth Discovery as it helps them weigh up different options before committing time or money into a venture the market might not be prepared for yet.

1. Get a jump on the competition by identifying potential opportunities first
2. Determine which opportunities have the greatest likelihood of success
3. Make more informed decisions on where to invest your resources
4. Stay competitive in your industry by keeping abreast of changes in customer needs/preferences, and other factors that may affect your business’s performance over time
5. Provide valuable insights into customer behavior that can be used to optimize existing products/services or develop new ones accordingly.

A highly detailed report outlining opportunity areas and the potential of those areas in the marketplace based on consumer, data and social insights uncovered while researching. We provide a clear roadmap on next steps, including a recommendation on which opportunities to pursue.

• Save time by leveraging our proprietary insight tools
• Gain access to expert innovation strategists
• Work collaboratively with our team, or have us work independently
• Get a quote without having to commit – contact us today!