Our Work

Challenge
How to position and communicate the magic of the brand effectively

Approach
Six workshops sessions with the client to identify key insights that informed the crafting of the positioning story, messaging strategy and new brand name

Result

Developed a compelling narrative and new brand name describing who this brand is and why it matters to their customers

Challenge
How can we inspire new and current customers to use our high-value ingredients in new product development?

Approach
Taking a B2B2C approach we dived into the world of the active consumer to uncover opportunity areas.

We showcased new protein solutions within emerging need-states to accelerate innovation for B2B customers .

Result
A trend and product concept book for customers that acted as a business development tool for the sales and marketing teams

Shortened the sales cycle and led to the increased sales of new high-value ingredients

Challenge
In 30 years’ there’ll be two billion more mouths to feed. What should our innovation strategy look like to reach this future demand?

Approach
We researched the disruptive trends and technologies impacting nutrition.

We engaged with the external innovation community across all components including academia, venture capital, and start-ups to build a view of the future of nutrition.

Result
Board approved strategy

Technology investment in an emerging business and strategic research partnership

Creation of internal business unit to execute strategy

Challenge
A mid-sized nutrition brand wanted to expand its market penetration by identifying its target market more precisely

Approach
Based on consumer and market insights, we developed a refined customer persona and market segmentation strategy.

Result

By understanding the unique needs and preferences of its target market, the brand was able to develop and market products more effectively, resulting in increased customer loyalty.

Challenge
Identify the target market and effective positioning for a new idea

Approach
By means of a workshop series, we successfully identified the most suitable target market, delved into their pain points and formulated innovative positioning to address them.

Result
Our efforts culminated in crafting a compelling positioning statement, highlighting the benefits, and establishing a distinctive brand personality. The client was ready to advance to product development with greater confidence

Challenge
How to gain and foothold in the US market and win

Approach
We identified that the US had the most negative attitude towards ageing in the world.

This presented the opportunity to redefine the aging experience empowering people to age younger with confidence.

Result
Execution of go-to-market plan with on-the-ground support led to record sales by month three in market