• About
  • Services
    • Overview
    • Innovators Workshop
    • Growth Discovery
    • Strategic Positioning
    • Concept Creation
  • Case Studies
  • Pricing
  • Blog
  • Contact
© 2022 LaunchJuice
LaunchJuice LaunchJuice
  • About
  • Services
    • Overview
    • Innovators Workshop
    • Growth Discovery
    • Strategic Positioning
    • Concept Creation
  • Case Studies
  • Pricing
  • Blog
  • Contact
LaunchJuice

Our Work

Boosting performance of food & beverage innovation.

Innovation with Impact

A selection of case studies

We have worked with some of the smallest and largest food & beverage brands in the world. These are just a sample of some of results we have seen from our product innovation.
Case Study – Increase Penetration in Supplements
White Space Opportunity

This premium emerging health & wellness brand was founded on a scientific insight. To appeal to a wider audience in order to grow they wanted to understand what their next NPD opportunity.

Case Study – Innovation Gaps in Sports Nutrition
B2B Product Concepts

This large B2B ingredients supplier was looking to be a proactive innovation partner to their customers & connect with the new product development decision makers in sports nutrition.

Copy of Case Study -Breakthrough Innovation In Protein
How to Win in Alternative Protein

With the rapid advancement in food technology this nutrition company wanted to understand and plan on how they could adapt their business model for future sustainable nutrition.

Case Study SRW
Brand Growth Strategy

An emerging nutraceutical business with great success overseas wanted to understand how to win in the US market. We helped them define their opportunity in a comprehensive go-to-market plan and supported the execution with their team.

Case Study – Innovation Audit in Wellness
Brand Health Check

This emerging nutrition brand wanted to gain more traction with consumers and understand where to focus their resources to ensure optimal market penetration, plus customer loyalty.

Case Study – Category leadership through Innovation
Strategic Repositioning of Category Leader

This market leading mainstream product was looking tired and needed to re-spark the energy of the brand to once again capture and inspire millions of consumers to eat more yoghurt

Speak with LaunchJuice

Get in touch

Set up a free 20 minute call to discuss how product innovation can create a more competitive future for your business.






    Challenge
    To create breakthrough product concepts that add incremental value to the existing portfolio of products

    Approach
    We began by diving into the world of wellness through the consumer lens.

    We segmented the category in multiple ways to identify an ownable niche. Then we create concepts to determine the ideal properties and positioning.

    Result
    Developed new concepts targeting incremental brand value within 8 weeks

    Contact us

    Challenge
    How can we inspire new and current customers to use our high-value ingredients in new product development?

    Approach
    Taking a B2B2C approach we dived into the world of the active consumer to uncover opportunity areas.

    We showcased new protein solutions within emerging need-states to accelerate innnovation for B2B customers .

    Result
    A trend and product concept book for customers that acted as a business development tool for the sales and marketing teams

    Shortened the sales cycle and led to the increased sales of new high-value ingredients

    Contact us

    Challenge
    In 30 years’ there’ll be two billion more mouths to feed. What should our innovation strategy look like to reach this future demand?

    Approach
    We researched the disruptive trends and technologies impacting nutrition.

    We engaged with the external innovation community across all components including academia, venture capital, and start-ups to build a view of the future of nutrition.

    Result
    Board approved strategy

    Technology investment in an emerging business and strategic research partnership

    Creation of internal business unit to execute strategy

    Contact us

    Challenge
    How can this emerging nutrition brand grow US Sales to $50m in 3 years and $100m in 5 years?

    Approach
    Internal assessment of brands capabilities and an external assessment of the competition via 6 case studies.

    Actionable insights and an action plan for the brand to close the opportunity gaps in order to find new growth.

    Result
    Client adjusted growth strategy with clear understanding of key factors required for success

    Contact us

    Challenge
    Evolve the Fresh ‘n Fruity brand to maintain brand leadership position in the mainstream yoghurt category in New Zealand

    Approach
    Through extensive consumer research we repositioned the brand for greater appeal, improved nutritionals and formulation along with the launch of new wellbeing products.

    Result
    Relaunched New Zealand’s leading mainstream yoghurt brand Fresh ‘n Fruity leading to record share and a significant extension to the brands lifecycle.

    In total we repacked 60 products and launched five new products to complement the range

    The packaging is still in market since 2009.

    Contact us

    Challenge
    How to gain and foothold in the US market and win

    Approach
    We identified that the US had the most negative attitude towards ageing in the world.

    This presented the opportunity to redefine the aging experience empowering people to age younger with confidence.

    Result
    Developed a go-to-market plan, financial forecast and on-the-ground support to execute their US strategy effectively.

    Contact us

    Company

    • About
    • Contact us

    Resources

    • Case Studies
    • Blog

    Services

    • Innovators Workshop
    • Growth Discovery
    • Strategic Positioning
    • Concept Creation
    • Pricing

    Subscribe to receive innovation insights

    cropped-600×600-icon.png

    © 2022 LaunchJuice

    in
    F.A.Q
    Support Forum
    Video Tutorials

    Search panel can contain any widgets and shortcodes.

    Call us: 0 800 255 22 55