Our Work

Challenge
To create breakthrough product concepts that add incremental value to the existing portfolio of products

Approach
We began by diving into the world of wellness through the consumer lens.

We segmented the category in multiple ways to identify an ownable niche. Then we create concepts to determine the ideal properties and positioning.

Result
Developed new concepts targeting incremental brand value within 8 weeks

Challenge
How can we inspire new and current customers to use our high-value ingredients in new product development?

Approach
Taking a B2B2C approach we dived into the world of the active consumer to uncover opportunity areas.

We showcased new protein solutions within emerging need-states to accelerate innnovation for B2B customers .

Result
A trend and product concept book for customers that acted as a business development tool for the sales and marketing teams

Shortened the sales cycle and led to the increased sales of new high-value ingredients

Challenge
In 30 years’ there’ll be two billion more mouths to feed. What should our innovation strategy look like to reach this future demand?

Approach
We researched the disruptive trends and technologies impacting nutrition.

We engaged with the external innovation community across all components including academia, venture capital, and start-ups to build a view of the future of nutrition.

Result
Board approved strategy

Technology investment in an emerging business and strategic research partnership

Creation of internal business unit to execute strategy

Challenge
How can this emerging nutrition brand grow US Sales to $50m in 3 years and $100m in 5 years?

Approach
Internal assessment of brands capabilities and an external assessment of the competition via 6 case studies.

Actionable insights and an action plan for the brand to close the opportunity gaps in order to find new growth.

Result
Client adjusted growth strategy with clear understanding of key factors required for success

Challenge
Evolve the Fresh ‘n Fruity brand to maintain brand leadership position in the mainstream yoghurt category in New Zealand

Approach
Through extensive consumer research we repositioned the brand for greater appeal, improved nutritionals and formulation along with the launch of new wellbeing products.

Result
Relaunched New Zealand’s leading mainstream yoghurt brand Fresh ‘n Fruity leading to record share and a significant extension to the brands lifecycle.

In total we repacked 60 products and launched five new products to complement the range

The packaging is still in market since 2009.

Challenge
How to gain more market share and build on existing strong brand equity in the breakfast occassion?

Approach
Through research we identified the hot breakfast category as an opportunity for disruption

With New Zealand consumers looking for experiences outside of cereals and mueslis, porridge was an area lacking in product innovation and usually identified by traditional messages.

Result
Developed a range of modern creamy porridges, packed with flavour to satisfy the modern consumer, creating a new premium mainstream offering.