• With the right positioning, your brand, product or service will have an edge and connect with those who need it most. We can help you make sure your innovation resonates with the right people.
• In collaboration with our clients via a workshop process we build a comprehensive brand strategy to help you identify, define and communicate your unique value in the marketplace.
• We provide recommendations on how best to differentiate your product, craft a compelling story, create an emotional connection with customers and ensure maximum visibility in the market.
• By partnering with us, you can expect improved brand recognition and higher customer engagement levels due to our strategic insights and creative solutions.

Suitable for both established businesses looking to strengthen their position in the marketplace, as well as newer companies who want to stand out from competitors. It’s also beneficial to those wanting to reposition their offering or increase market share.

1. Establish and maintain a distinct identity, making it easier to cut through the clutter of competition in your industry
2. Differentiate what you offer and make sure that potential customers understand why they should choose your product or service over others available in the market.
3. Better communicate what makes you unique and improve customer loyalty by providing them with an enhanced experience tailored specifically to their needs
4. Allow new team members, retailers, investors, and external agencies to grasp what your brand is about easily
5. Set the tone for all future expressions of your brand via packaging, website, and new product development
6. Enable consistent expression of your brand across touchpoints so you can consistently build your equity
7. Aid decision-making as it allows you to focus on partnerships and marketing activities that align with your values
8. Increase your Brand’s value

1. Three x 1.5 hour workshop sessions
2. A 15 page brand strategy document
3. A brand blueprint – when it comes to brand management, having a brand blueprint is like having the key to the heart of your consumers
4. A strategy team to support your success
5. Access to researchers and designers

• Workshop session can be hold in person or online
• Get a quote based on your specific needs
• Access to research and testing tools is available