As a CPG founder or brand owner, understanding modern consumer trends is key to launching successful new products. As the consumer landscape continues to evolve, so do the trends and behaviors that define it. To stay on top of these developments and ensure your products remain competitive, brands must understand the different consumer groups and their preferences. In this series of blog posts, we will explore how contemporary consumer trends are influencing decision-making in the marketplace and provide insights into how brands can leverage them to their advantage. From conscious consumers to experientialists, we’ll examine different aspects of the market to give you a taster of how your brand can stay ahead of the curve and target your product effectively. We started with our review of Mindful Rejuvenators and now let’s dive into our second profile of the series: the Eco-Epicureans.
The Eco-Epicureans: A New Demographic
In recent years, the world has seen a surge in environmentally-conscious consumers who prioritize sustainable and ethical practices in their purchasing decisions. This demographic, which we have coined as the Eco-Epicureans, not only values the taste and quality of their food but also the environmental impact and sustainability of the food they consume. They seek out locally-sourced and organic options and are willing to pay a premium for products that align with their values. This post will discuss the Eco-Epicurean demographic, the driving forces behind this trend, and provide examples of food, beverage, and supplement brands that are catering to this group.
What is Driving the Eco-Epicurean Trend?
The Eco-Epicurean demographic is fueled by a growing concern for the environment and a desire to reduce their carbon footprint. As people become more aware of the negative impact that conventional agriculture and food production can have on the environment, they are demanding more sustainable and ethical food options. This is because conventional agriculture relies heavily on pesticides, herbicides, and other chemicals that can be harmful to the environment and have long-term effects on soil health and biodiversity. As a result, Eco-Epicureans seek out locally-sourced and organic options that prioritize sustainable farming practices, reduce food waste, and support small-scale farming communities.
Another driver of the trend is the increasing education and awareness of consumers about the food they eat. The rise of social media and access to information has made it easier for consumers to learn about the ingredients and production processes behind the food they consume. This has led to an increased demand for transparency from companies, as consumers seek to understand where their food comes from, how it is produced, and what impact it has on the environment. As a result, companies that prioritize sustainability and ethical practices have a competitive edge, as they can build trust and loyalty with consumers who value transparency and authenticity.
Finally, the Eco-Epicurean demographic is driven by a desire for healthier and more nutritious food options. Many Eco-Epicureans view food as a way to promote personal health and well-being, as well as the health of the planet. They prioritize whole, plant-based foods that are free from artificial ingredients and additives, and they seek out products that are high in nutrients and vitamins. As a result, companies that prioritize health and wellness, as well as sustainability and ethical practices, can tap into this growing market and offer products that align with the values and preferences of the Eco-Epicurean demographic.
Product Examples for Eco-Epicureans
Now that we have a better understanding of the Eco-Epicurean demographic and the drivers of the trend, let’s take a look at some brands that are meeting the needs of these conscious consumers. These brands prioritize sustainability, transparency, and ethical practices while offering high-quality and nutritious products that align with the values and preferences of the Eco-Epicurean demographic. Here are three examples of brands that are hitting the spot for these consumers: Neutral Foods, Moonshots, and Athletic Greens.
1. Neutral Milk: A brand that offers a unique product for Eco-Epicurean consumers who prioritize sustainable and ethical food production. Their milk is sourced from pasture-raised cows on farms that ensure high animal welfare standards and minimize environmental impact. Neutral Organic Milk is not only organic but also carbon neutral, making it a conscious choice for consumers who care about reducing their carbon footprint. By offering a high-quality product that is good for both consumers and the planet, Neutral Organic Milk meets the needs and preferences of Eco-Epicurean consumers who value transparency, ethical practices, and the health of the planet.
2. Moonshot Snacks: A brand that offers a guilt-free snacking option for Eco-Epicurean consumers who want to make a positive impact on the environment. Their crackers are not only crazy delicious but also part of a movement that aims to take a bite out of climate change. Moonshot snacks prioritize sustainable and regenerative agriculture practices, which minimize the environmental impact of their ingredients. Their crackers are made from organic, non-GMO ingredients, and the company is committed to reducing its carbon footprint by offsetting emissions and using renewable energy sources. . By offering a delicious and ethical snacking option, Moonshot snacks meet the needs and preferences of Eco-Epicurean consumers who are looking for products that align with their values and contribute to a healthier planet.
3. Athletic Greens: A US-based company that offers a daily nutritional supplement made from whole food ingredients. Their supplement is packed with vitamins, minerals, and antioxidants and is free from artificial flavors, sweeteners, and preservatives. Athletic Greens prioritize sustainability by being climate neutral certified. Their commitment to health, wellness, and sustainability aligns with the values and preferences of Eco-Epicurean consumers who prioritize whole, nutrient-dense foods that are free from artificial additives.
In a world where climate change and environmental degradation continue to be major concerns, the Eco-Epicurean demographic is a beacon of hope. These consumers prioritize the health of the planet as much as they prioritize their own health, making conscious and informed decisions about the food they eat. By embracing sustainable and ethical practices, the brands that cater to this demographic are not only meeting a market need, but also contributing to a brighter future for all. As CPG founders and brand owners, it is important to understand and adapt to these shifting consumer trends to ensure the success of our products and the well-being of the planet. So let’s continue to innovate and create, while also being mindful of the impact our choices have on the environment, and let’s do it with the Eco-Epicureans leading the way.