As we move further into the 21st century, more and more people are becoming interested in improving their health and well-being. In fact, the global wellness market is expected to reach a value of $6.5 trillion by 2023! Are you looking to capitalize on this growing industry? If so, read on for information on the top 5 wellness trends for 2023! We’ll also provide tips on how you can jump on these trends and improve your business’s bottom line.
Functional Fitness
Functional fitness is all about training your body to perform optimally in everyday life activities, exercise and performance sports. This type of exercise focuses on improving strength, flexibility, balance, and coordination to help achieve fitness goals. Look for opportunities to add functional ingredients to your current offerings or create new programs specifically focused on functional fitness. This trend can also be stretched into other benefit areas that the fitness consumer is interested in and includes benefits such as digestive health, immunity and mental wellness. Look to use efficacious ingredients that enable your brand to make meaningful claims.
Wearable Technology
Wearable technology has been a growing trend in the fitness industry for some time now. But it’s not just limited to tracking steps and monitoring heart rate anymore. Newer devices are now able to track a variety of fitness metrics and even provide guidance and feedback. As this technology continues to evolve, expect to see more people using wearables to improve their health and wellness. This trend supports Functional Fitness above as it allows consumers to take control of their health and track progress and change. Consider what your core consumer is interested to understand about their wellness and how you can use wearable technology to unlock personal health insights easily.
Virtual Reality
Virtual reality (VR) is another technology that has been gaining popularity in recent years. And it’s not just for gaming anymore! VR can now be used for things like meditation, relaxation, and even workout classes. If you’re looking to add a cutting-edge element to your business, consider VR technology and how it can support your brands core value proposition.
Nutrition Education
As the saying goes, “You are what you eat.” So it’s no surprise that nutrition education is becoming increasingly popular as people look to improve their health. If you offer any type of fitness or wellness product, consider adding nutrition education to your offerings. You can do this by hiring a qualified nutritionist to teach classes or workshops, or even creating your own educational materials. Knowledge is empowering to consumers but it is often confusing to know where to go and which sources of information to trust. Education is a great way to build trust with your consumer by offering credible, science based information and advice that can help them make decisions about the products that they choose.
Corporate Wellness
More and more businesses are realizing the importance of employee wellness and are investing in corporate wellness programs especially after a tough couple of years. If you’re looking to tap into this growing market, consider offering services like healthy snacks, health screenings, or even workplace wellness consultations. Keep in mind the change in work life dynamics and adapt your opportunity to incorporate working from the home and office.
These are just a few of the many trends that we expect to see in the wellness industry in 2023. If you are interested in trend information specific to your opportunity then contact us today for a free 20 minute discovery call. We have the insight and tools to quickly and effectively find and validate the white space opportunity for your business keeping you ahead of the competition.
Thanks for reading and we hope this has given you some ideas on how to capitalize on these trends and improve your bottom line! What other wellness trends do you think will be big in 2023? Let us know in the comments below!
