Innovation is at the heart of any successful wellness brand, yet it’s often difficult to bring about change in such a competitive landscape. It’s even harder when there is natural human resistance to adopting new ideas. But with the right approach, you can overcome resistance and drive your innovation forward.
We all know we should eat better, get enough sleep, exercise often and cut out bad habits to meet our health goals.
Yet why don’t we do this? Why do we have good intentions yet find ourselves slipping?
It’s because change is hard. We are creatures of habit and we resist anything that pulls us out of our comfort zones. But there are ways to overcome this resistance and drive lasting change in your business.
The answer lies in understanding the psychology of change. Here are a few tips:
First, understand the psychology of change.
If you want to innovate with success in your business, it’s important to first understand the what will motivate consumers to embrace new products.
What motivates people to change their behavior? What are the barriers to change? Once you have a good understanding of this, you can start to develop strategies.
For example, one of the main barriers to change is fear. Fear of the unknown, fear of failure, and so on. So how can you overcome this when it comes to innovation?
By focusing on baby steps
One of the best ways to overcome resistance to change is to focus on small, incremental changes.
Instead of asking consumer to overhaul their entire routine at once, start with small pilot programs or test new ideas in a limited way.
This allows people to try something new without feeling overwhelmed or like they’re being asked to completely change their lifestyle.
Another barrier to change is inertia. This is the tendency to stick with the status quo because it’s comfortable and familiar.
To overcome this, you need to make the case for change. Why is it important? What are the benefits? How will it help your consumer achieve their wellness goals?
Use communication strategies to help people understand the benefits of change and how it will positively impact their lives.
And once they see how easy and beneficial the change can be, they’ll be more likely to adopt it into their lives on a long-term basis.
Last, but not least, is the issue of self-efficacy. This is the belief that we can actually make the changes we want to see in our lives.
If people don’t believe they can change, then they won’t even try.
That’s why it’s so important to focus on education and empowerment when introducing new wellness products.
By understanding the psychology of change, you can develop strategies to overcome resistance and drive innovation in your business. Whether it’s focusing on small steps or communicating the benefits of change, there are many ways to help people adopt new ideas. What other strategies do you use? Share in the comments below!
And if you want to read more about this check out our other blog post on The Human Elements that Hold Innovation Back here.
